When a Crisis Hits, Your First 90 Minutes Can Protect Your Reputation or Destroy Control.
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This is what CEOs rely on when the pressure is on, the cameras are rolling, and every decision shapes what happens next.
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Get the Crisis Communications System + PlaybookMost leaders don’t get a second chance in a crisis.
Immediate access • Self-paced • Confidential
Built from real-world crises involving CEOs, boards, and national media
Trusted by CEOs, boards and executive teams in high-stakes situations
Inside the Crisis Playbook: A Real Crisis Moment
A one-minute preview of how executives make critical decisions when the pressure is highest.
What This Solves (Right Now):Â
If You’re Facing a Crisis Right Now, This Is Built for You.Â
This program is designed for executives who don’t have time to guess, rehearse or “learn later.” It gives you immediate direction, messaging clarity and decision frameworks when pressure is highest.
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Take control of fast-moving social media narratives and high-stakes traditional media coverage before they define your reputation, especially if:Â
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You’re facing media attention, internal unrest or stakeholder pressure
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You need to communicate now, not next quarter
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You don’t want generic PR advice or theory
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You need a steady, experienced voice guiding your next moves
What Is This? Who Is It For?
If you are an executive who must act decisively under pressure, this crisis response program is designed for you. Primary participants include:
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CEOs, Founders & Board Chairs/Directors
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CCOs, PR Directors &Â Corporate Affairs
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Legal, Risk, HR & Operations Executives
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Chiefs of Staff & Board Advisors
What You Receive Immediately
Most executives complete this privately — before they ever need it publicly.
- 16 executive-level video sessions
Built for high-pressure moments where decisions carry real consequences - A 98-page crisis communications playbook
Used to guide leaders through media pressure, stakeholder risk, and internal disruption - Ready-to-use messaging frameworks and templates
So you’re not guessing what to say when the pressure is public - A proven system for the first 90 minutes
Control the narrative before it controls you - Confidential, self-paced access
Designed for leaders who prepare before the crisis hits
What You Get in the Executive Crisis Communications System:
Sixteen straight-to-the-point sessions built for high-pressure moments. When the clock is running, you’ll know exactly what to do, what to say, and how to stay in control.
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Phase 1: Immediate Stabilization
Take control before the narrative takes control of you
- Assess real risk fast so you don’t overreact or miss what matters
- Know exactly what NOT to say in the first hours that can create reputational damage
- Align your leadership team quickly so everyone speaks with one voice, not five conflicting ones
Phase 2: Messaging & Media Control
Control the story before it controls your reputation
- Use executive-level messaging frameworks built for pressure, not theory
- Deliver holding statements that calm employees, reassure stakeholders, and reduce media escalation
- Handle interviews, leaks, and speculation without losing control of the narrative
Phase 3: Decision & Strategy Alignment
Make the right moves when every decision carries risk
- Know when to speak, when to hold, and when to escalate so you don’t make the situation worse
- Align legal, board, and communications without slowing down your response
- Protect your reputation and your company while maintaining authority and credibility
Secure Executive Access:
One Misstep During a Crisis Can Cost Millions. This System Works to Prevent That.
Private Crisis Advisory engagements run $10,000–$70,000+.
Executive Media Training starts at $8,500 for a single session.
Most executives end up paying for both.
This system gives you the exact frameworks behind both so you can execute without waiting on an advisor.
Price:Â $5,000
Built from 43 years advising CEOs, boards, and global brands under pressure
Applies the same system used in $10K–$70K+ crisis engagements
Why Clients Buy This Executive Access:
Executives Don’t Buy Courses. They Buy Career Protection.
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 Your first 90 minutes define everything.
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One sentence can cost millions.
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Reputational damage is rarely reversible.
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Leaders are judged most during crisis.
Proven in High-Stakes SituationsÂ
From CEOs, legal counsel, and leaders responsible for reputation, risk, and results
As the CEO of a global, publicly traded company, I have relied on his experience and knowledge for decades. Tim has been exceptional as he has helped us steer through the maze of brand messaging when it deals with media and the key audiences they influence.
Kevin Guest, Chairman & CEO | USANA Health Sciences
“You earned your keep today!”
David Tulchin, Lead National Counsel | Microsoft
Tim Brown's expertise in crisis communications is, without question, the best in the business. I recall specifically the intense period preceding our acquisition by Dominion Energy. Tim’s strategic approach empowered us to control the narrative and prepare our team for plausible media encounters, ensuring our story would be told accurately and effectively.
Tim’s media acumen is simply unmatched. When a company faces intense scrutiny, it needs a strategist who can turn a crisis into opportunities. Tim Brown is that strategist.
Ron Jibson, Former Chairman & CEO | Questar CorporationÂ
In the world of high-stakes legal and reputational challenges, the counsel you choose is paramount. Having worked with the best legal and communications minds in the country, I can say without reservation that Tim Brown is one of the nation's elite crisis communications consultants. His strategic insight was indispensable when we navigated complex issues for high-profile sports clients.
Tim has a rare ability to instill absolute confidence while delivering clear, effective strategies under immense pressure. He doesn’t just advise; he partners with you to protect and restore reputations when it matters most. For anyone facing a critical communications challenge, Tim is the expert you want on your side.
Tom Mars, Mars Law Firm
Tim Brown’s strategic expertise was instrumental in transforming our organization’s relationship with key stakeholders. His guidance helped to significantly improve public perception, reestablishing trust and credibility where it was most needed.
Jennifer Yim, Board Administrator | Utah Board of Pardons & Parole
Tim is one of the most accomplished public relations experts, and his experience is second to none. He treats each client, no matter the size or situation, with the same enthusiasm, professionalism, and focus.
Dr. Jordon Sharp, VP of Marketing | MiNT Construction; Former Chief Marketing & Communication Officer | Utah Tech UniversityÂ
Tim Brown offers a unique set of skills that persuade, educate, motivate and inspire his audiences. He is relatable, engaging and enables people to walk away with tangible strategies for success. Tim intuitively knows how to tailor his messages that hit the exact mark.
Pat Jones, CEO |Â Women's Leadership Institute
Tim Brown has been managing our PR for many years. He has helped establish Christopherson as a thought leader in the travel management industry. We do an annual media tour together to New York City, and we always get quoted in numerous travel industry publications as a result of the meetings he secures for us.
Mike Cameron, CEO | Christopherson Business Travel
His experience speaks for itself but let me speak for it a little as well: Tim is a top-notch professional who navigates through PR waters expertly. We’re lucky to work with him.
Matt Jensen, VP of Marketing | Ken Garff Automotive Group
Run…Run (don’t walk) to a Tim Brown presentation. Tim’s insights, wit and public relations prowess are unparalleled and will have you thinking in new ways before you leave the presentation. Simply one of the best.
Alison McFarlane, Former Vice President, Institutional Advancement | Salt Lake Community College
About Tim Brown:
Tim Brown is one of today's most trusted crisis communication advisors to CEOs navigating scrutiny, litigation and public pressure. He has spent more than four decades advising CEOs when reputations, companies and careers were on the line.
- 43-year crisis communications veteran
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Clients on Today Show, GMA, CBS, FOX, NYT, WSJ
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Trusted advisor to Microsoft, Southwest Airlines, The Home Depot, Hard Rock Cafe, Questar Gas, Stryker, U.S. Olympians, FranklinCovey, Zions Bank, USANA Health Sciences, Intermountain Healthcare, C.R. England Global Transportation, Health Equity, Christopherson Business Travel, Dairy West & hundreds more
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Coached thousands of executives & spokespersons
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Trusted expert during high-intensity, time-sensitive crises
Where Leaders Turn When the Stakes Are Highest
For over four decades, leaders have trusted this work in moments that define reputations.
Microsoft
Southwest Airlines
Zions Bank
USANA Health Sciences
MountainStar Healthcare
Comcast
Utah Board of Pardons & Parole
Governor’s Office of Economic Development
Questar Gas
Consulate General of Japan
FranklinCovey
Ken Garff Automotive GroupÂ
The Salt Lake Tribune
C.R. England Global Transportation
Olympic Athletes (including Picabo Street)
Tom Mars Law (high-profile clients)
The Executive Templates:
You don’t leave with notes. You leave with a crisis playbook you can use immediately.Â
What You Walk Away With
A 98-page crisis playbook built for real-world execution. Not theory. Not examples. Your system for acting fast when it counts.Â
Every executive leaves with a fully customizable framework you can immediately apply to your company, your industry, and your stakeholders.
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When pressure hits, you won’t be figuring it out. You’ll be executing.
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Inside the Playbook:
- A first 24- to 72-hour decision framework so you know exactly what to assess, prioritize, and act on
- Proven holding statements you can deploy immediately to control early narratives
- Employee and internal communication templates that prevent confusion and internal fallout
- Stakeholder and investor messaging that maintains confidence when it’s most at risk
- An executive interview prep system so you stay composed, clear, and in control on camera
- A leadership crisis checklist so nothing critical gets missed under pressure
- Social media guardrails to contain escalation before it spreads
- A clear internal escalation and approval flow so decisions move fast without chaos
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What This Is / What This Isn’t:
This Is:
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Executive-level guidance
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Practical and experience-based
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Designed for real-world pressure
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Calm, strategic, and realistic
This Is Not:
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A generic PR course
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A social media tactics program
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A substitute for legal counsel
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A theory-heavy academic product
What Comes Next:
When the Crisis Is Contained, Preparation Matters.
This Executive Crisis Training Program is designed to help you respond now.
For leaders who want long-term preparedness, advanced simulations, future-proofing, additional programs and private advisory options are available after completion.
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